Cristallo
Cristallo creates custom glass shower enclosures, with more than 10 years of experience and over 1,000 enclosures installed across southern Serbia and the rest of the country.
Services:
Web Design, Development, 3D Models, Google Ads, SEO
Industry:
Custom Shower Enclosures, Glass
Timeline
6 Weeks
01
Project Overview
We designed and developed the Cristallo website, created 3D models of its shower enclosures and run the brand's Google Ads campaigns.
Every Cristallo enclosure is made to measure, so the website had to do more than show products. It had to help customers choose a model, see how it looks with their glass and hardware, and know the exact price before they ever pick up the phone.
Together, the website and the campaigns have helped Cristallo become the leading name for custom shower enclosures in southern Serbia.
02
The Challenge
Custom-made products are hard to sell online. Every bathroom is different, and customers usually have to wait for someone to come, measure and send an offer before they know what a shower enclosure will cost.
Cristallo offers eight models, three types of tempered glass and three hardware finishes. Explaining all of those combinations without overwhelming the customer was a design problem in itself.
Customers also need to trust the company before they invite it into their home. They want to know about measuring, production time, installation, warranty and delivery to their city.
On top of that, Cristallo competes for local searches across many towns in southern Serbia, where people look for shower enclosures in their own city.
Key challenges included:
Selling made-to-measure products online, where every bathroom is different.
Showing eight models in three glass types and three hardware finishes without confusing the customer.
Giving customers a clear price without waiting for an offer.
Building trust around measuring, installation, warranty and delivery.
Reaching customers searching for shower enclosures in their own town across southern Serbia.
Turning ad clicks into real inquiries and orders.
03
The Solution
We built the website around one idea: the customer should be able to choose, see and price their shower enclosure on their own, and then contact Cristallo with a clear decision instead of a long list of questions.
3D models of every enclosure
We created 3D models of the shower enclosures, so customers can see how each model looks with clear, frosted or black glass and with black, gold or silver hardware.
Instead of imagining the result, the customer sees the exact combination they are choosing.
Instant price calculator
On every model page, the customer enters the measurements in centimetres and immediately sees the final price, with or without installation.
Travel costs for installation outside Niš are shown by distance, so there are no surprises later.
A guide that picks the right model
A short four-step guide asks where the shower is, what kind of doors the customer wants, which glass and which hardware, and then recommends the right model with its price.
The measurements and price can be copied in one tap and sent to Cristallo by Viber, WhatsApp or text message.
Trust at every step
Free measuring, production in 7 to 15 working days and a two-year warranty on glass, hardware and installation are shown on every key page.
A gallery of installed enclosures, clear answers to common questions and visible phone and messaging options help customers feel confident before they order.
Local SEO for southern Serbia
We created dedicated pages for Niš, Niška Banja, Leskovac, Vranje, Pirot, Prokuplje, Aleksinac, Kruševac, Zaječar and southern Serbia as a whole.
Together with guides about shower enclosures and mirrors, these pages help Cristallo appear when people search for shower enclosures in their own town.
Google Ads that lead to the calculator
We run Cristallo's Google Ads campaigns and send visitors straight to the models and the price calculator, where they can get an exact price right away.
Because the website answers price and timing questions on its own, visitors who come from an ad can quickly decide to call, send a message or place an order.
04
The Result
Cristallo now has a website that works like a showroom and a sales assistant at the same time. Customers can choose a model, see it in 3D with their glass and hardware, and know the exact price in seconds.
Since the launch of the new website and the 3D models, sales have grown and Cristallo has expanded its sales and installations to more than 15 cities.
Combined with local SEO pages and Google Ads campaigns that lead directly to the calculator, the website brings in a steady flow of qualified inquiries from customers who already know what they want.
The results have been exceptional, and Cristallo has become the leading name for custom shower enclosures in southern Serbia.
Key improvements and outcomes:
Increased sales and expansion to more than 15 cities.
Leading name for custom shower enclosures in southern Serbia.
3D models showing every enclosure in three glass types and three hardware finishes.
Instant price calculator on every model page, with or without installation.
A four-step guide that recommends the right model and its price.
Dedicated local pages for ten cities and regions in southern Serbia.
Google Ads campaigns that send visitors straight to the models and the calculator.
Clear information about free measuring, production time and a two-year warranty.
The result is a website and advertising system that turns a made-to-measure product into something customers can choose, see and price on their own, and then confidently order from Cristallo.
